Project:Print Like The Lorax
HP partnered with Universal Studios and the upcoming Dr. Seuss movie The Lorax to bring awareness to HP's environmental stance and product benefits. The key messaging and takeaway for the consumer was that when you print like the Lorax by choosing HP printing products – designed with the environment in mind – you’ll take a step towards making our planet a cleaner and greener place.
Agency: BBDO Proximity
Creative Director — Ari Elkouby
Art Directors — Ari Elkouby, Nick Bujnak
Designer — Nick Bujnak
Copywriters — Adam Kolubinski, Richard Weiser